The Long Tail

Chris Anderson is one of the famous editor in chief of a magazine, but still in this event he is a writer in his own book, “The Long Tail”;is basically a book about business that his writing but the problem the release of the is quite so long that he think that maybe the reader forget about the book he is reading and the momentum of the moment will go if his not do something about this incident that’s why he think of other source of this event so hi think he will launch his own blog about the book he is writing .


By using the blog he keep on track of the readers and their comment about the book basically the book is for the business world, some of the question ask him are you not afraid that maybe some will get your idea because of the blog, but basically he said that “the blog is now my personal platform. You’ll notice that at the moment I’m blogging about a little snafu we had at the company website. I’m using my blog to do that because that’s where communicated directly with people”.


Communication is basically for me the essence of blogging for me you can directly communicate to our reader’s if I’m writer, this kind of action is a good point to a blogger like me I can get what are they thinking about me and if I have any sense or if they want to something’s about the blog, basically blogging is just like you can use your freedom of expression is up to you if you want to read the person blog or not.


In this said event in our country specially the hostage event some of the other people live in other part of the world they use blogging to let the other part of the world what they think if they agree or this agree in the event……this freedom of choice, freedom to say what is on your mind, but still if you blog you know your responsibility as a person some will not like it, some will agree to you just be careful on what is your writing with.


Mr. Chris Anderson know what is the effect of blogging he use it for the positive effect of its book he is writing and for his personal pleasure to…….but still thank god what he done have a positive impact to the book it became famous what he want .
Mr. Anderson said when he asks but you are writing, he said” Different writers have different style-it turns out that my style is better suited for books and blogging”.

BEST PHONE EVER!! The Pomegranate Phone!!

Is the latest phone in town, it’s new with Pomegranate phone the all in one phone in the market. It’s very convenient to the user for its very technical aspect of the product. This kind of phone is good for the person that is always on the go, and wants a phone that can be use not just for Texting, Email, call, to be able to use to their office work and some for personal, that’s why pomegranate phone is invented for this kind of people.






This kind of phone is very technical in his aspect. But too much technical is very confusing to the other consumer in the market; some wants a phone that easy to use but not too much technical. Most of the phone right now in the market is all touch screens and easy to use, there basically aspect of the product is not that much technical not like the pomegranate phone. This kind phone can be confusing to use for the elderly person……… some of the aspect of the phone is beyond what a everyday person need to his/her phone.





But having too much is not to good what if you are not working in office just a ordinary person having a ordinary life, having too much aspect of the phone will be useless to you, you don’t need to much aspect of that phone………you will just have need the basic aspect ………………


This phone is the best for the person who is always on the go, having an office work and love technical phones………….. But if you are just having an ordinary life and you don’t need to buy this phone because some of the features of the phone will be useless to you.

End of Faceless Brand

The advertisement is one of the key for the product to be know by the consumer without a proper advertisement some product will not survive the industry.

Some of our major brand in the country have been focusing in there advertisement in the traditional media and some in the social networking this kind of effort gives some edge for their product, some of them use a local or even international artist for the brand of product to be promoted.

Why does the public hate advertising?

The public does not hate the advertisement maybe some of them are confuse of how the company bring the massage of their product to the mind of the people some advertisement can be confusing to them that’s why some of the consumer are didn’t get the message of the advertisement the easy.

HOW ADVERTISING AFFECTS OUR SOCIETY?

The society have a minor effect of the advertisement, some of the advertisement specially if the person who is the model of the product is very well known artist of the country and credible to advertise a product the consumer beliefs in the product.

But not all consumer belief in the endorser of the product some like me will research about the advantage and this advantage of the product. I belief not all of the endorser use the product that they endorse in the media they just endorse it for money.

Nescafe Samalamig

The Nescafe Family Create a new creative version of the their Coffee, the Nescafe Samalamig . A True Filipino type of Coffee with some Filipino touch, this innovation of the product help more the Nesacafe family to be more closer to the people that love to go out and some have fun under the while drinking their love Coffee with some samalamig touch.

One of the Product promotion of the Nescafe is to lunch a contest true the Facebook the

I LIKE NESCAFE SAMALAMIG ESSAY WRITING AND PHOTO CONTEST

Get as many LIKES on your photo entry and get a chance to win one of 3 iPads! Thru their Facebook Fan Page, almost 50 candidates enter this contest but only 3 have won the iPads…

But the only problem of this contest is not all viewer have known about this particular contest, even they launch the contest online thru facebook fan page the lack of advertisement thru TV, Radio, Internet have been shown to the number of the contestant that join the contest.

If the Nescafe Family have more direct promotion like for example in the TV advertisement for the special screening of the movie, if they want to have a free ticket to watch the movie, they create a commercial in the TV, to let the viewer knew about their contest and there mechanic’s of the contest and when will they send their entries for the contest. The lack of promotion even if the product has a good creative image to build, will be affected in their analysis of the promotion of the product.

In the launch of the Nescafe Samalamig , the company launch a summer palamig outing in the same time in the mid of summer in the Philippines, the idea is good but the problem some of the important places in the country, where the people love to go in summer they have been forgotten in the list for example the famous beach where lot’s of local and foreigners love to go in there summer break, like Boracay, Puerto Galera, El Nido in Palawan, Surigao, Cloud nine Were some people love to surf the beach, and why not in the holy Week for example in pampangga were some people love to watch some local for their own devotion. This some event have not seen buy the Nescafe Company .

For me the Nescafe forgot to create a GUINNESS RECORD type of contest, when they will enter this particular contest, where they will create the most number of Nescafe Samalamig in many type of flavor and variants of the Samalamig flavor they can create with the help of the main ingredients Nescafe Coffee and buy the chance they can enter the GUINNESS RECORD for the most many coffee Samalamig flavor have been made in the world…… this kind of promotion it’s like a win win situation they brand have been known all over the world and they create many variants of flavor for their product……. They can use the Television or print media as the newspaper to be known in this event, and with their face book fan page it help theme to have a internet advertisement for the people love to surf the net and love to use the Facebook.