The Nescafe Family Create a new creative version of the their Coffee, the Nescafe Samalamig . A True Filipino type of Coffee with some Filipino touch, this innovation of the product help more the Nesacafe family to be more closer to the people that love to go out and some have fun under the while drinking their love Coffee with some samalamig touch.
One of the Product promotion of the Nescafe is to lunch a contest true the Facebook the
I LIKE NESCAFE SAMALAMIG ESSAY WRITING AND PHOTO CONTEST
Get as many LIKES on your photo entry and get a chance to win one of 3 iPads! Thru their Facebook Fan Page, almost 50 candidates enter this contest but only 3 have won the iPads…
But the only problem of this contest is not all viewer have known about this particular contest, even they launch the contest online thru facebook fan page the lack of advertisement thru TV, Radio, Internet have been shown to the number of the contestant that join the contest.
If the Nescafe Family have more direct promotion like for example in the TV advertisement for the special screening of the movie, if they want to have a free ticket to watch the movie, they create a commercial in the TV, to let the viewer knew about their contest and there mechanic’s of the contest and when will they send their entries for the contest. The lack of promotion even if the product has a good creative image to build, will be affected in their analysis of the promotion of the product.
In the launch of the Nescafe Samalamig , the company launch a summer palamig outing in the same time in the mid of summer in the Philippines, the idea is good but the problem some of the important places in the country, where the people love to go in summer they have been forgotten in the list for example the famous beach where lot’s of local and foreigners love to go in there summer break, like Boracay, Puerto Galera, El Nido in Palawan, Surigao, Cloud nine Were some people love to surf the beach, and why not in the holy Week for example in pampangga were some people love to watch some local for their own devotion. This some event have not seen buy the Nescafe Company .
For me the Nescafe forgot to create a GUINNESS RECORD type of contest, when they will enter this particular contest, where they will create the most number of Nescafe Samalamig in many type of flavor and variants of the Samalamig flavor they can create with the help of the main ingredients Nescafe Coffee and buy the chance they can enter the GUINNESS RECORD for the most many coffee Samalamig flavor have been made in the world…… this kind of promotion it’s like a win win situation they brand have been known all over the world and they create many variants of flavor for their product……. They can use the Television or print media as the newspaper to be known in this event, and with their face book fan page it help theme to have a internet advertisement for the people love to surf the net and love to use the Facebook.
